Commercial Bank ‘goes green’ for Qatar Sustainability Week 2017

​Doha, Qatar: Commercial Bank’s social media channels are ‘going green’ in support of Qatar Sustainability Week 2017 (QSW).

 

QSW is a week-long event held under the patronage of His Excellency the Prime Minister and Minister of Interior, Sheikh Abdullah Bin Nasser Bin Khalifa Al Thani, taking place from October 28 to November 4. QSW is designed to actively engage Qatar’s public and private sector organisations in a wide range of sustainability-oriented activities, foster a culture of sustainability among residents and visitors, as well as promote engagement from members of the community.

 

To support QSW and raise awareness of this Qatar Green Building Council-led initiative among the Qatari community, Commercial Bank’s four social media channels will ‘go green’ for the duration of the week. Each channel’s profile is changing colour to green and will use a new  hashtag #GoGreeenforQATAR as part of a social media campaign containing great tips on what citizens can do in their everyday lives to reduce their carbon footprint, live more sustainably and contribute to a greener society. Commercial Bank’s Instagram Stories will also feature a daily poll designed to engage followers about what steps they are taking to live more sustainably.

 

Commercial Bank EGM, Chief Marketing Officer Mr. Hussein M Ali Al-Abdulla said: “Commercial Bank is committed to sustainable development under the Qatar National Vision 2030 and we are proud to support Qatar Sustainability Week 2017 as the leading community-based initiative driving sustainability forward in Qatar. By raising awareness through the Bank’s social media channels, our aim is to promote a more sustainable, healthy society and encourage members of the Qatari community to conduct their own green initiatives as part of Qatar Sustainability Week 2017.”