Commercial Bank launches CBactive Campaign as part of Qatar National Sport Day

​Doha, Qatar: Commercial Bank  has offered staff and customers a wide range of exciting rewards and fitness programmes under the newly launched ‘CBactive’ campaign. The campaign aims to encourage staff and members of the public to become physically active and lead a healthy lifestyle as part of  Qatar National Sport Day. The newly launched integrated campaign features a number of physical challenges and competitions for CB staff and their families, as well as exciting promotional offers for CB customers.

 

In the run up to Qatar National Sport Day, the Bank organised a thrilling CB Olympics Challenge at the Bank’s newly opened on-site gym, CB House of Fitness. The Bank’s House of Fitness is a fully equipped mixed gym with a ladies-only area offering employees high-quality facilities led by professional staff who run fitness classes such as Yoga, Zumba, Aerobics and Reformer Pilates. The Olympics Challenge required employees to form eight teams and compete against each other in an effort to boost team spirit and overall fitness levels.

As part of the campaign, the Bank also hosted a fun-filled celebration at the CB Plaza, where employees and their families were encouraged to participate in a variety of athletic and dynamic activities on Qatar National Sport Day. The activities were designed to promote the adoption of an active lifestyle as well as the development of interpersonal skills, such as teamwork, communication and competition.

Under CBactive, employees at the Bank are also provided with valuable, personalised tips and strategies to help staff include more physical activities into their busy routines and remind them of the importance of being active in the workspace to improve their overall health and productivity.

The Bank also revealed an exclusive bundle of special offers to its customers through 50% discounts and special gym memberships at various fitness and wellbeing centres in Qatar. As part of the exciting events of the day, 300 lucky customers who participated in the 10,000 Steps Challenge during the National Sport Day were rewarded with a package of exclusive prizes from the Bank’s partners.

Hussein Ali Al Abdulla, EGM, Chief Marketing Officer,  “Commercial Bank realises the importance of sports in the social and economic development of Qatar, and continues to play an active role in the community by encouraging staff and customers to follow a healthy and active lifestyle to maintain their physical wellbeing by engaging them in various sports activities throughout the year.”

He also added that “Qatar National Sport Day is a result of HH the Amir’s realisation of the vital role that sports play in supporting Qatar’s efforts to diversify its economy and creating a catalyst for positive social change.”

The launch of the CBactive campaign comes in celebration of the 2019 Qatar National Sport Day, which comes one week after Qatar’s historic win of the 2019 Asian Cup in Abu Dhabi. Through this, the Bank aims to highlight the importance of a healthy society in the overall development and prosperity of the nation.