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Commercial Bank shines in Kuwait and receives Social Responsibility Award

27 December 2020

​Doha, Qatar: DotSpace, Commercial Bank's creative agency, has received the Social Responsibility Award at the Arab Media Forum's 8th Kuwait Creativity Award, for the awareness campaign launched by the Bank during the COVID-19 pandemic.

 

The awarding ceremony was held under the patronage of Secretary-General of the League of Arab States Ahmed Aboul Gheit and witnessed the presence of many creative personalities in media and advertising from across the region. The event was organized virtually for the first time, and attendees watched the livestream via Zoom.

 

The annual event comes to highlight efforts by Kuwaiti and Arab advertising and production institutions.

 

“For you Qatar" is a production video Commercial Bank launched months ago in collaboration with DotSpace, to raise awareness on the importance of staying at home to limit the spread of COVID-19.

 

The video and the song reflect a patriotic and nationalistic feel and convey the message of “staying at home is a national duty" with an upbeat yet serious rhythm.

 

Commenting on the award, Hussein Al Abdulla, EGM and Chief Marketing Officer at Commercial Bank stated: “We extend our warmest congratulations to our creative partner DotSpace, on winning the very-well deserved award. We pride ourselves in collaborating with a creative agency like DotSpace that never ceases to deliver outstanding, out-of-the-box campaigns."

 

DotSpace is an integrated advertising agency founded in 2011. It differentiates itself by a digital-first mindset and modern approach to the market's needs, and lives outside the box and develops brilliant ideas, content and brand experiences.

 

The Advertising Creativity Award is one of the region's most prominent events that attend to Arab Media. The event brings together many ministers, media executives, journalists, academics, authors, actors, businessmen, and social figures from all around the Arab world.

 

We invite you to scan the QR code below and enjoy watching the song:

cb shines kuwait.png

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