Top digital award for Commercial Bank underlines 24-hour banking commitment

Doha, Qatar: Commercial Bank has been awarded a medal in the prestigious Digital Impact Award finals against international giants such as Aviva and Barclays, for its website design which allows customers greater ease, choice, engagement and security in dealing with the Bank 24 hours per day online.

 

The Digital Impact Awards has been setting standards across the digital communications industry since its launch in 2009 and is now the biggest European celebration of digital stakeholder engagement. Thirty judges at the top competition examined entries submitted by branding-industry professionals for clients all over the world, looking for the most effective, integrated and creative campaigns to merit recognition. Commercial Bank placed as a final medalist winning Bronze in the category ‘Best Use of Digital in the Financial Services Sector’, alongside Barclays (Gold) and Aviva (Silver), thus setting Commercial Bank in the running with some of the longest-established and most influential international financial entities in the world.

 

Commercial Bank recently improved and enhanced its website in direct response to customer wishes for greater ease of use, identical pages in both Arabic and English, and 24-hour, digital banking services. The fresh image and functionality have already paid off with greatly increased customer satisfaction and engagement, easier and quicker secure transactions online, and thousands of transactions taking place online that would previously have been conducted in-branch. The Commercial Bank brand is also attracting many new customers to the Bank who want both the reliability of the longest-established private-sector bank in Qatar and also the dynamism and ease-of-use of fully digitised banking services.

 

“We are delighted at the good news that our improved website has won the Digital Impact Award,” said Abdulla Saleh Al Raisi, Commercial Bank’s Chief Executive Officer. “This award recognises exactly the qualities we wanted to provide our customers: improved convenience, functionality and access; increased relevance to their needs; and a dynamic, fresh appearance reflecting our 24 hour commitment and our promise that with Commercial Bank ‘everything is possible’.”  

 

Separately from the Bronze medal awarded to Commercial Bank for its best use of digital in financial services, the awarding judges also highly commended Commercial Bank’s rebrand overall. Commercial Bank is planning to maintain its digital lead through further optimisation of the products, services and functionality it offers to its customers online in the future.